Customer In Focus - Barratts : Barratts Priceless Ltd

CASE STUDY

www.barratts.co.uk
www.pricelessshoes.co.uk
www.discountshoestore.co.uk
www.petitfeet.co.uk
www.bigshoeboutique.co.uk
www.minibarratts.co.uk
www.loveyourshoes.co.uk
www.barrattsiphoneapp.co.uk

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Services in summary:

Application Management and Support, B2C eCommerce, Capacity Planning, Content Management Business Data, Mobile, Payment, SAFE ™, Systems Integration, Testing, Web 2.0

Salmon deliver eCommerce platform for Barratts Priceless (formerly Stylo Plc)

Barratts Priceless, the UK’s second largest independent shoe retailer (brands include PriceLess, Barratts, Discount Shoe Store, Petitfeet, Big Shoe Boutique and Nineteen Twentyone), use Salmon’s Application Framework for eCommerce (SAFE™) as there new eCommerce platform.

Challenge

Barratts Priceless needed to consolidate all of their customer-facing websites and eCommerce initiatives onto a single platform, to reduce maintenance costs and make it easier for them to support their sites in the future. 

Solution

Barratts Priceless’s new infrastructure now benefits from SAFE™, (Salmon’s application Framework for eCommerce), which extends IBM’s award winning WebSphere Commerce (WC) product.  SAFE’s™ sophisticated functionality met all of Barratts Priceless’s needs and was implemented at a fraction of the time and cost compared with traditional eCommerce development projects, allowing Barratts Priceless to start selling sooner and manage the more specialised requirements post go live.

Minor integration activities took place by Salmon to integrate SAFE™ with Barratts Priceless’s preferred payment gateway Cybersource, as well as Mercado for optimised search and browse.  Barratts Priceless’s back office systems were also integrated including sales, despatch and catalogue requests, so that information could be horizontally shared across the business.

Benefits

  • Sophisticated functionality for marketing campaigns
  • Better merchandising, content and order management
  • Common business processes, which are re-used across the business and at each point of interaction (store, contact centre, web, etc)
  • Market leading eCommerce platform supporting multiple brands and websites
  • Ability to invest in customisations that will differentiate the business

"SAFE™ was affordable, fast to implement and supported our multiple brands, its “out of the box” functionality met all of our requirements, supporting our online needs as well as giving us complete control over our eCommerce environment.  We now have a scalable platform in place that meets our customers’ desires now and will cope with increasing levels of traffic and our changing business needs in the future."
eCommerce Mgr, Stylo plc

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