www.annsummers.com
www.sextoysuncut.co.uk

Ann Summers selected Salmon to re-develop their eCommerce platform and websites to help them increase revenue via the internet.

Challenge

Ann Summers were looking to exploit the Internet to extend its worldwide corporate image and philosophies, and present a professional and attractive “shop-front” through which its products and services could be advertised.

Solution

The new Ann Summers site has been developed by Salmon on IBM WebSphere Commerce and integrated with Oracle E-business Suite.   Salmon were responsible for configuring standard software modules, developing bespoke software to meet Ann Summers requirements, integrating the applications, testing and verification. In addition, training, hosting and support and maintenance were also provided by Salmon.

Benefits

The new website makes it easier for customers to find and buy products, tells customers about special offers and encourages up selling and cross selling.

"Salmon will help us take our web business to a new level and will further reinforce our position as one of the UK’s most successful multi-channel retailers.  We chose salmon due to their credible track record in delivering eCommerce solutions and their impressive approach to delivery.  We are confident that these attributes will be key in the site achieving our main objectives, namely to increase conversion, enhance our merchandising and technical capabilities and deliver a better service to our customers."
Jacqueline Gold, Chief Executive, Ann Summers